Madison, Wisconsin

March 26-28, 2021

Come celebrate the expanded Open Season Sportsman’s Expo in Madison, WI!

The Alliant Energy Center (5-hour ENERGY Exhibition Hall & New Holland Pavilion 1) will feature top companies, gear, equipment, and latest products. Whether for your next hunt, adventure, or passion for the outdoors, fans will have the unique opportunity to shop, meet and greet with the most knowledgeable people in the industry. Show deals, trophy contests, feature displays, seminars, archery, shooting ranges, exhibits and more!

Alliant Energy Center

Friday, March 26
2:00 pm - 7:00 pm

Saturday, March 27
9:00 am -7:00 pm

Sunday, March 28
9:00 am - 4:00 pm

Venue Website

Sponsored by

Suzuki KingQuad Logo
Weaver Auto Parts Logo
Budweiser Logo
US Law Shield Logo
Tread Lightly Logo