Wisconsin Seminar Speakers & Displays

Learn from the best in the outdoors at the Wisconsin Open Season Sportsman’s Expo, featuring expert-led seminars happening all day, all weekend long at each show location.

From hunting strategies and fishing tips to gear setups and outdoor skills, our seminar speakers are industry pros who know their stuff — and they’re ready to share it. Whether you’re new to the outdoors or a seasoned pro, you’ll find seminars designed to help you sharpen your skills and get more out of every season.

Find the full weekend seminar schedule here.
Schedule subject to change.

Shifting Tactics Based on the Changing Stages of the Turkey Season
Art Helin

Turkey season changes week by week throughout the spring. Join Art Helin as he draws upon his own experience, successes and failures, and the hundreds of days per year in the field hunting, guiding, and scouting. Learn what tactics to change each week to stay at the top of your game.

Clovers for Food Plots
John O'Brion – Grandpa Ray Outdoors

John O’Brion is the voice behind Grandpa Ray Outdoors, known for real-world whitetail habitat work and straight-shooting food plot advice. In his seminar Clovers for Food Plots, he breaks down how to plant, maintain, and get the most out of clover to create reliable, high-use feeding areas that keep deer coming back all season.

Ultimate Whitetail Stalking and Tracking
Randy Flannery - Wilderness Escape Outfitters

Registered Master Maine Guide and renowned Tracker/Stalker, Randy Flannery, will show how to master the skills of aging, sexing, and reading deer tracks. He will also share, map and compass skills, how and where to find big bucks, how to walk up on big bucks in all conditions, how to react to big bucks when you jump them, how to shoot fast and accurate, and other big woods hunting skills.

Land Management Specialist and Owner of CreekBottom Land Management, Zach Haas, discusses how to design and manage your property to maximize hunting success through strategic habitat planning. Zach will be discussing how stand placement, travel corridors, food plot layout, water availability, and bedding areas work together to influence deer movement and daylight activity. The session breaks down practical, property‑level strategies that help hunters create predictable patterns and improve opportunities throughout the season. Attendees will leave with clear, actionable ideas they can apply to properties of any size.

Food Plots that Yield Optimal Antler Growth In 7 Easy Steps
Robie Pruitt - Antler King

Robie Pruitt, a.k.a The Clover King, has 30yrs experience planting Antler King food plots, His passion for deer nutrition has led him to a new passion of helping others. These easy steps will show you the proper way to obtain optimal growth from your food plots.

Trophy Elk Hunting in the West
Dan Adler - Diamond Outfitters

Dan Adler is the founder and owner of Diamond Outfitters, North America’s largest full-time big-game guide service and a Safari Club International Hunter of the Year. A U.S. Air Force veteran and seasoned professional hunter, Dan has decades of experience guiding trophy elk hunts across the West and sharing practical, field-tested techniques with hunters of all skill levels. In his seminar Trophy Elk Hunting in the West, Dan breaks down proven strategies for locating, calling, and harvesting bull elk in rugged Western terrain — insights earned through thousands of guided hunts and years in the field.

Top Tree Genetics for Whitetails
Frank Brock - Morse Nursery

Frank Brock is a wildlife habitat expert and trusted advisor with Morse Nursery, a leading provider of high-quality trees and forage solutions for landowners and conservationists. With decades of experience in genetics, forest management, and whitetail habitat enhancement, Frank helps hunters and land stewards make smarter decisions about what to plant and where. In his seminar Top Tree Genetics for Whitetails, he’ll share practical insights on the best tree varieties and genetic traits that boost nutrition, cover, and long-term wildlife success for whitetail populations.

Bowhunting Turkeys
Keith Beam - Deadly Kinetics

With years of hands-on experience harvesting turkeys with a bow across diverse terrain and seasons, Keith combines technical skill with real-world strategies that work. In his seminar Bowhunting Turkeys, he breaks down proven techniques, setup tactics, and calling strategies to help hunters connect on toms with confidence and consistency.

Seminar Topic TBD
Willie Jacobson 

Seminar Topic TBD 
Eric Clark